In our fast-paced world, it is very important to capture a moment and make the right impression. As a rule, a person has less than a minute to do this. If you stumble across a future partner, client, or influencer you are interested in, you need to present yourself in such a way that ensures you will be remembered. Fashionable clothes, well-groomed appearance, pleasant perfume, positive body language, and polite manner of speaking — all these elements help to build a favorable image in the eyes of others. However, little things like a wallet, a pen, or a mobile phone are able to “speak” about you just as clearly as your look and conduct.
That also refers to a business card, which will play an essential role in maintaining your reputation over the long term. It is elementary to create a custom card now, either with the help of professional services or a card maker designed to make the process of creation faster and more affordable. The Internet provides many platforms allowing you to bring your idea to life. But the key questions are what you want to say and how you can convey your ideas through materials, colors, and fonts because clearly, a business card relying on light blue color codes will have entirely different qualities and purposes than, say, a card using a burgundy color palette. Let’s look at all that in a broader scope.
Types of Business Cards
Business cards are divided into three types, and if necessary, a person can have all of them at once.
- Personal business cards. They contain personal information like your phone number used for communication with family and friends, your photo, hobbies, private e-mail, blog, website, social media pages, Skype, and other contact methods. Often, people share them at a hobby club to connect with other enthusiasts. They are suitable for a closer acquaintance with interesting people.
- Classic business cards. As they are needed to communicate with business partners, these cards must contain the main data — your position, all types of mail addresses, cell and landline phone numbers, fax, Skype, social network accounts, website URL, and so on. It is recommended to leave the backside at least partially empty because it is often used for writing notes. Remember that such a business card is a kind of your face, and therefore, the design should be taken seriously.
- Corporate business cards. In this case, you should provide every piece of information potential clients need to know for them to contact your company. For example, on the back of the card, you can write the opening hours, place a map explaining how to get to you, or even cite extracts from the price list or your permanent promo offer. On the front side, you need to write the full name of the owner of the business card, their position and department, cell phone, landline, fax, company address with the employee’s office number, working days, and regular days off. It is also worth using a logo, corporate colors, slogan, and other corporate identity elements.
Material and Size
Do not skimp on the quality of materials when printing your business cards. After all, using thin paper or ink that quickly loses its presentable appearance can give the impression of you being stingy and unprofessional.
Traditional cotton paper is considered prestigious and a bit vintage. But bold ideas do not end here. Cardboard and fabric, leather (including artificial material) and metal, wood and plastic are widely used nowadays to create unique and meaningful business card designs.
When designing a business card, it is important to check the dimensions accepted in different countries because the correct size can play a critical role if you work with international partners. On the other hand, if you are in a creative profession where you need to show all your potential, it will be appropriate to go beyond the accepted norms. Thus, you can immediately prove your skills and be remembered by your would-be partners or clients.
As mentioned at the beginning, color is vitally important, so think carefully about the color scheme of your business card. It is one of the first things that will affect a person’s perception. Pay attention to shades: warm tones are associated with movement, dynamics, and activity, while cold hues, on the contrary, are related to stability, calmness, and reliability. Also, brighter colors can look modern, attractive, and bold, but a simple black and white palette speaks of timeless elegance. When designing your card, analyze your work area and see if you can find some connection between color and what you do.
In Wrapping Up
A business card is a strategic weapon of your business, which, despite its compact size, hits the target perfectly. It can make a good impression on a business partner at the beginning of a meeting and remind them about you at the right time after the event. By combining the information you have read and your own ideas, you will be able to create a business card that will add a personal touch to your every contact.