As a small business owner, you are probably always looking for ways to promote your business. One of the most vital things that are coming into play nowadays is video marketing.
Gone are the days of traditional marketing where advertisements in the newspapers and television were sufficient. Today’s world is all about digital marketing, and the video revolution that is occurring today is trending like never before.
Why You Need Video Marketing to Promote Your Brand
Over 82% of business owners feel that not only is video marketing critical to marketing strategies, but it has a positive effect on Return on Investment (ROI) for businesses of all sizes.
Let us have a look at why you need to use video marketing to promote your brand:
#1 Improves Sales and Conversions
By adding videos to your website, you can boost sales exponentially. Studies reveal that when explainer videos were uploaded on websites, up to 74% of users bought products after watching the video.
The information that our brain receives is mostly visual. Therefore, it reacts best to videos and visual images. You can make the best use of this by creating captivating videos that showcase your brand in the best possible way.
#2 The Trust Factor
You can build a long-term relationship with a customer by giving them relevant information and providing them with products and services that best suit their requirements.
You can best achieve the trust of your audience through videos that offer them what they want. If you make engaging videos that touch a sympathetic chord with your audience, you build their trust, convincing them about your brand.
A promotional video on your product or service can also project your image in a good light. If you approach your audience in a suitable way, like using a conversational tone, they are more likely to gain confidence in you and your brand through your videos.
#3 The Importance of SEO
When you have videos embedded on your website, it is something that Google loves. A very important factor of social media marketing is to optimize your content. Adding videos to your blog or website results in optimization.
By optimization, we mean that Google looks more favourably at your website and the content that you put on it. As a result, you stand to get a better page ranking on Google, thereby gaining much more visibility online, leading to a better conversion rate.
#4 Introduces Clarity
Sometimes you may have a product or service that seems a bit confusing or complex to your end-users. This is where explainer videos come into play. According to statistics, up to 98% of users have at one time, or the other watched an explainer video to get a clearer picture about a particular product or service.
Therefore, if you use videos in your marketing strategies, you stand a much better chance of gaining customers. This is because you can educate them about your product and create a demand that you can easily meet.
#5 Harnessing the Power of Instagram
The majority of internet users are now on Instagram. Therefore, you have a huge audience out there to showcase your brand. Instagram Reels are a great means of putting out a small business video that can communicate your message in the most effective manner.
Because Reels are comparatively new, you may have an edge over others who have not yet jumped onto the “Reel” bandwagon. You have to be a bit sharp about being creative in the way you produce your Reels.
But you can make a powerful business video as a Reel, and it can have a tremendous impact on boosting your conversions.
#6 The Advantage of Promo Videos
The type of videos you post to promote your brand and service is also a critical factor when using video marketing. Promo videos are a great means of boosting your image.
Whether you are about to launch a new product or want to boost an existing one, the sky is the limit when you use video marketing as a means of brand promotion. Video allows you to create hype around your product or service to make it appealing to your audience in a way that no other form of media can achieve.
You can enhance the appeal of your promo videos by adding a few special effects, transitions, filters, intros, and outros by using an online video editor like InVideo. It is a cloud-based video editing platform that helps you to produce pro-looking videos in the easiest possible way.
#7 Videos are Most Likely to Be Shared
Sharing videos is the most natural thing to do. In our day-to-day, we often share videos, hardly realizing that we are doing it. Plus, sharing videos has become so easy that it offers a fantastic opportunity for creators.
You thus need to make videos that you produce in the course of your video marketing campaigns easily shareable. Focus on creating powerful and compelling content that puts your products or services in the best possible light.
You need to put in extra effort to communicate the best aspects of what you have to offer to your audience. If you make it appealing enough, you can be sure that soon your audience will share your videos with others. It’s a free way of promoting your brand that you just can’t miss.
A useful piece of information is that people tend to share emotions rather than facts. Therefore, when you create your videos, ensure to add an element of fun and entertainment, which will motivate your audience to share your videos with others.
#8 Best Access to Mobile Users
The majority of netizens access the internet through mobile phones today. Through video marketing, you can be sure to reach mobile phone users since people spend most of their time on their mobile phones watching videos.
Therefore, if you want to get through to mobile phone users, it is best to do it through videos. If you plan your video marketing strategies right through mobile-friendly and engaging videos, you will achieve the best exposure for your brand.
Today video rules the internet – there’s no denying that fact. Therefore, video marketing is the way to go if you want to achieve the maximum reach for your product or services.
The important thing about video marketing is producing good content relevant to your brand. Understanding these 8 reasons that we have provided can help you make compelling videos that promote your brand in the best possible way.
If implemented in the right way, video marketing can boost your brand and sales in the way that no other form of media can.